---
title: About Us
description: Serving both Finnish Technical B2B Companies as well as VC's and Accelerators, Scale2Grow provides Commercial Structure for Technical Innovation.
---
[](https://www.b2bscalers.com/?hsLang=en)
- [Services](https://www.b2bscalers.com/services)
- [Our Approach](https://www.b2bscalers.com/our-approach)
- [Insights](https://www.b2bscalers.com/scaling-technical-b2b)
- [About Us](https://www.b2bscalers.com/about-us)
- [Connect](https://www.b2bscalers.com/connect)
[Set Up Meet](https://scale2grow.fi/meetings/tomi-lindholm-yrjoelae)
# New? Experienced? You bet.
B2B Scalers was founded around a recurring observation: technical B2B innovation usually scales faster than commercial structure.
[Schedule an Intro Call](https://meetings-eu1.hubspot.com/tomi-lindholm-yrjoelae)
Why B2B Scalers
## A Simple Ambition
We want to become Finland’s trusted partner for technical B2B companies that want to move from fragmented commercial execution to structured, repeatable revenue growth.
### Focused
Technical B2B sales are complex. Buying groups are larger, sales cycles are longer, and customers often need both technical proof and commercial confidence before they move forward.
Our experienced team brings best practice and the latest insights to the table.
- Translate technical value into business value
- Build sales & marketing processes for long and complex cycles
- No generic playbooks copied from other verticals
### Action-Oriented
Our work is hands-on, practical, and designed to improve day-to-day commercial performance.
We help build the tools, processes, dashboards, playbooks, and routines your team needs to execute.
- Clear sales processes with stages and exit criteria
- Forecasting logic that increases confidence
- Hands-on CRM implementation and support
### Independent
Starting with software is a mistake; we start with the growth challenge.
Then we design the operating model, process, CRM structure, reporting, and adoption plan that fits your current stage — without adding more complexity than needed.
- Practical support matched to your current stage
- Here to optimise tech, not sell licenses
- Know-how from specialists with real-world experience
Company Overview
## In a Nutshell
Since 2000, our team has helped companies build brands, sales models, and commercial systems. Since 2012, our work has focused increasingly on CRM, sales processes, automation, and revenue operations — often with Finnish technical B2B companies.
### Tomi Lindholm-Yrjölä
Founder, Lead Specialist
> "Over the last decade, many people have come to know me as an entrepreneur in HubSpot CRM platform sales and services. My recurring observation: B2B tech companies have real challenges with creating structured growth. They need agile, hands-on help with complex technologies or major transformation projects."
Leadership
Our Model
How We Operate
Who We Support
With experience across both technical B2B sales leadership, CRM architecture, and revenue operations implementation, B2B Scalers is led by **Tomi Lindholm‑Yrjölä**
His focus in recent years has consistently been the same: translating complex products into structured, scalable commercial models — in real operating environments typically utilising HubSpot.
The team of professionals works closely in tandem both developing services and working with customers.
B2B Scalers deliberately operates with a lean structure. We're not here to become a bloated consultancy, but rather to stay close to execution.
We start by understanding where your commercial model is today and where growth is being restricted. Then we work with you to define the right priorities, build the required commercial structure, and help your team adopt it.
When required, our senior team collaborates with a curated network of partners — ensuring flexibility without unnecessary overhead.
We operate as an embedded, hands‑on partner — designing, building, and transferring capability to ensure commercial messaging and systems function in daily practice.
Typically, we deliver value through set projects or as continuous development partners. At times we are also available as interim managers / specialists to help customers transition through times of change.
Our primary segments include:
**Technical B2B companies transitioning from founder‑led sales to structured growth**
Typically product‑strong but commercially stretched, preparing to scale beyond informal processes — from pre‑revenue to €20M.
**Growth‑stage companies strengthening revenue operations and forecasting discipline**
Expanding teams, entering new markets, or preparing for institutional capital — but lacking structured pipeline visibility and governance.
**Venture capital, accelerators, and growth investors**
Seeking to reduce commercial risk and strengthen revenue foundations across portfolio companies before deploying additional capital.
## Ready to Get Started?
If you have strong technology, but need commercial structure to match your ambition, we are open to a conversation.
[Set Up Teams Meet Here](https://scale2grow.fi/meetings/tomi-lindholm-yrjoelae)
[](https://www.b2bscalers.com/?hsLang=en)
You build the technology. We build the revenue engine.
#### Services
- [All Services](https://www.b2bscalers.com/services)
- [Revenue Readiness Assessment](https://www.b2bscalers.com/revenue-readiness-assessment)
#### Company
- [About Us](https://www.b2bscalers.com/about-us)
- [Resources](https://www.b2bscalers.com/scaling-technical-b2b)
#### Connect
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