The Revenue Readiness Assessment
Get a clear, structured view of your commercial model — what works, what doesn’t, and what to fix next.
Complete the form below to schedule an initial discussion to see if this is what you need.
What’s Included in our Revenue Readiness Assessment
€3,750 · 90 minutes + documented output
A structured commercial diagnostic providing clear evaluation and implementation direction. We evaluate five core dimensions of your commercial infrastructure
1. ICP & Market Focus
We assess:
- Clarity and definition of your Ideal Customer Profile
- Market segmentation and prioritization logic
- Differentiation and value articulation
Outcome:
Clear prioritisation of where commercial effort should be concentrated.
2. Sales Process & Customer Journey
We assess:
- Structure and repeatability of cash to quote process
- Alignment between buyer journey and internal stages
- Deal progression discipline (POCs, pilots, approvals)
- Conversion bottlenecks within the pipeline
Outcome:
Defined improvements to increase progression velocity and conversion reliability.
3. Revenue Tech Stack & Data Flows
We assess:
- CRM structure and usage quality
- Pipeline data integrity and reporting logic
- Forecast methodology and reliability
- Marketing–sales–service system alignment
- Data flow between tools and automation readiness
Outcome:
Clear direction on what to optimise, simplify, or formalise to support execution.
4. Pipeline Health & Forecast Discipline
We assess:
- Pipeline quality and stage distribution
- Reporting practices and analytics
- Conversion ratios across stages
- Forecast predictability and risk exposure
Outcome:
A realistic view of revenue reliability and structural risk.
5. Team Structure & Revenue Governance
We assess:
- Role clarity and responsibility allocation
- Founder dependency risk
- KPI ownership and reporting discipline
- Capability gaps relative to growth objectives
- New hire process
Outcome:
Defined structural adjustments to support scalable execution.
Common Questions
Your Growth Roadmap based on:
1. Structured Preparation
2. 90‑Minute Strategic Session
3. 60‑Minute Results Session
4. Documented Diagnostic & Growth Roadmap (*)
(*) a written executive summary outlining the gaps, risks, constraints and defined implementation priorities for the next year.
TheAssessment is appropriate if you:
Need a thorough top-level overview of key issues that need to be resolved and how to fix them, when and where.
Want defined short‑ to mid‑term actions grounded in your company's budget and lifecycle.
Need clearly defined execution priorities across your revenue engine and, potentially, with Go-to-Market issues.
Too Early for the Full Assessment?
If your commercial structure is still forming, revenue is early, or you’re primarily exploring direction rather than implementation, the Full Assessment may be premature. In that case, we suggest starting with a short introduction or our Revenue Readiness Snapshot to clarify priorities before committing to deeper diagnostic work.
Set Up 30 Minute Intro Call with B2B Scalers